With the rise of experiential marketing due to the change in interests and desires by millennials and gen-zers, brands are emphasizing storytelling behind product launches, collections, and events more than ever. Art is specifically favored by these generations incentivizing luxury brands to build immersive experiences around the history of the brand, artist collaborations, or brand philosophy. 

Inspired by the insightful article, “The Women Photographers Who Consider the Dynamics of Being Seen”, written by Amanda Maddox. I brought her words to life through a collaborative experience at the Saint Laurent Rive Droite Los Angeles.